The rise of male cosmetic surgery

Remote work, one of the side effects of the coronavirus, has led to a rise in cosmetic surgery procedures. 'Zoom face,' as some experts call it, has caused some users participating in online meetings to see their face 'from the outside.'
Facial Surgery
According to our experts in facial cosmetic surgery, facial feminization, and hair grafting at the Instituto de Benito. It's not just women who undergo surgery; men feel a certain social pressure, making them go to the operating room or at least become more interested in their appearance.
Cosmetic surgery over the last decade has changed. Where it used to be about correcting certain defects, surgeries are now more linked to fighting aging.
There are two profiles of male patients:
- Homosexuals are the main clients as they take more care of themselves than others.
- Men aged 50 to 60 who have a younger partner.
On the other hand, we have the most demanded facial procedures today, being brow lifts and facelifts. Although it also highlights that hair transplants and chin surgery are currently the star procedures.
Body Surgery
Regarding body surgery, the age range expands as men from a young age to 60 want to have a better presence. Dr. Orestes Fernández (director of the Body Unit at the Instituto de Benito) comments, emphasizing that men seek beauty, a bit of health, and also vanity.
Dr. Orestes Fernández explains that ten years ago, the greatest demand in the body area for men was gynecomastia (breast reduction). As we age, weight changes, and elasticity, the chest can increase in size and sag, resulting in some men feeling quite self-conscious.
On the other hand, we have liposuctions of the abdomen and flanks. Currently, this trend continues, but with a greater presence of high definition; which aims to define the lines of the abdomen or six-pack.
Frequently asked questions about what men undergo surgery for
Why has cosmetic surgery increased in men in recent years?
Remote work and video calls — what some call 'Zoom face' — have made many men observe themselves more closely. This, combined with greater social pressure and increased concern for image, has heightened interest in aesthetic treatments, especially those focused on rejuvenation.
What facial surgeries are most demanded by men?
The most requested facial procedures currently are:
- Facelift
- Brow lift
- Hair transplant
- Chin surgery
Nowadays, more than correcting defects, men seek to combat the signs of aging and maintain a fresh and defined image.
What profiles of men are more frequently turning to cosmetic surgery?
There are mainly two profiles:
- Homosexual men, who traditionally show greater interest in aesthetic care.
- Men between 50 and 60 years old, especially those with younger partners, who seek to rejuvenate their image.
However, interest in male aesthetics is becoming increasingly broad and diverse.
What are the most common body surgeries in men?
The most demanded are:
- Gynecomastia (male breast reduction).
- Liposuction of the abdomen and flanks.
- High Definition liposuction, focused on defining the abdomen or "six pack".
The goal is usually to improve body definition and gain confidence.
At what age do men usually undergo surgery?
In body surgery, the range is broad: from young men to those in their 60s. In facial surgery, there is usually higher demand from the age of 40-50, when signs of aging become more evident.
The current trend shows that men seek not only aesthetics but also well-being, health, and an image that matches their lifestyle.