14 Julio - 2026

Instituto de Benito in the media: aesthetic medicine evolves towards prevention

Noticia de intituto de benito cuidar la piel todo el año

Instituto de Benito has been mentioned in an article by Salud y Medicina about skincare throughout the year. The piece highlights the current focus of aesthetic medicine, which has shifted from correcting visible defects to preventing photoageing and regenerating tissue quality through collagen biostimulatory treatments. The central message we share: preparing the skin is not a last-minute task, but a constant and personalised care with the patient at the centre of the decision.

At Instituto de Benito we work every day to ensure that aesthetic medicine is understood as what it is, a medical discipline based on individualised diagnosis and clinical evidence. That is why we are pleased to see this approach reflected in the specialised press.

Recently, the portal Salud y Medicina published an article on how to care for the skin throughout the year, which includes reflections from specialists in aesthetic medicine. The text addresses some of the ideas that guide our clinical practice and that we consider important to disseminate.

Photoageing, the great silent enemy

Many of the changes we usually attribute to the passage of time, such as spots, loss of radiance or texture alterations, are related to accumulated sun exposure over the years. This process is known as photoageing, and it is also influenced by factors such as smoking, oxidative stress or hormonal changes, with menopause being a particularly relevant moment for female skin.

From correcting to regenerating

The basis of care remains constant: daily photoprotection, hydration, an adapted cosmetic routine and healthy lifestyle habits. The novelty lies in the approach. Collagen and elastin, responsible for skin firmness, are not recovered only with cosmetics, as their production decreases with age. Hence the rise of biostimulatory treatments, whose aim is not an immediate change, but to stimulate the body's natural mechanisms to improve tissue quality in the medium and long term, with progressive and natural results.

The patient at the centre

A message we fully share: there is no one-size-fits-all treatment. Genetics, sun exposure history and facial structure mean that two people of the same age can have very different needs. That is why personalised medical diagnosis is more decisive today than the choice of a specific procedure.

You can read the full article on Salud y Medicina.

At Instituto de Benito we continue to advocate for preventive, regenerative and always personalised aesthetic medicine.