Forbes in: The 30 men in the aesthetics business

Our center is part of a context of excellence within the aesthetic medicine sector in Spain, highlighted in the Forbes Women report (December 2024), which features some of the most influential male profiles in the beauty industry.

Among them stands out Dr. Javier de Benito, founder of the Instituto de Benito and considered a key figure internationally in plastic surgery. With a career spanning over 50,000 patients, he is recognized for his contribution to the development of advanced techniques, both surgical and minimally invasive, in facial rejuvenation and aesthetic surgery.

His work has contributed to the evolution of procedures such as neck lifts, brow lifts through endoscopy, or facial tightening techniques with special sutures, as well as improvements in interventions like blepharoplasty and rhinoplasty. Additionally, he has been a pioneer in the use of anatomical breast implants, establishing standards of naturalness and proportion in the results.

The Instituto de Benito, with presence in Madrid and Barcelona, has been internationally recognized as one of the most outstanding centers in the world in its specialty, reflecting a philosophy based on aesthetic harmony, technical precision, and constant innovation.

This recognition highlights the growing relevance of the aesthetics sector in Spain, an industry in full expansion where medical excellence, innovation, and patient experience are key factors.